Microsoft ASEAN Innovation Hub
I Turn Enterprise AI
Into Closed Revenue
I'm the regional cross-solution AI authority for ASEAN. My value isn't in the number of meetings I take — it's in what happens after I walk out of the room: CFOs mandate company-wide AI adoption, and prototype code converts to funded engineering services.
I close because I architect solutions that executives can see working — then I make sure they actually work. That's why my U2C conversion rate is 72% (vs. 57% team average) and my VTB quota sits at 242% (vs. 168% team average).
$1.05B+
Pipeline Influenced
242%
VTB Quota (vs. 168%)
72%
U2C Rate (vs. 57%)
10/14
Threshold Changes (40% of team)
"The technical mastermind behind this project."
— Vera Siertsema, Manager
"Leading the pack across Asia."
— Andrey Cavalcanti, Skip Manager
"The outcomes were breathtaking… real game-changers brewing."
— Keith, Surbana Jurong Global CTO
"Your technical expertise leads to the trust customers have in us."
— Delie An
How I Create Pipeline That Converts
I Architect What Executives Can See
Singtel's CFO mandated "AI for Everyone" after my Finance Townhall. Rio Tinto's CEO signed 11,000 Copilot seats after a single envisioning session. I don't present slides — I demonstrate working architectures that make the business case undeniable.
I Convert Prototypes to Revenue
4 out of 5 of the team's deepest journeys — reaching Code & Config — are mine (Singtel, Sinar Mas, SCBx, SMRT). My Hub work at Singtel directly converted to $260K ACR / 800 funded delivery hours. Prototype → production, not prototype → shelf.
I Scale Through Playbooks & Partners
The Agentic AI Transformation playbook I codified was replicated across 11 Hub-selected accounts representing $136M in opportunity value. The CIMB–Ernst & Young co-delivery proved the partner model at $152M scale.
Key Deliverables
Each card is a customer journey or program I led. Click to explore the full narrative, architecture decisions, and artifacts.
Singtel AI Transformation
AI28 / AIDA — Flagship Revenue-Realization Account
Named Lead TA & Journey Owner for Singtel's AI28 transformation program. Designed the unified architecture spanning Finance, Network (MAE), Enterprise Sales, HR, and Security. Azure ACR grew from $240K/month to ~$1.2M/month.
View details →Prudential Bancassurance & PruAction
Agency Transformation — Largest Single Opportunity
Led the $125M Prudential/StanChart Bancassurance re-imagination and the $125M PruAction agency transformation prototype. Designed propensity-to-buy reasoning, lead temperature models, and GenAI nudges for Prudential's agency force.
View details →CIMB Agentic First Credit Operations
Partner Co-Delivery with Ernst & Young
Delivered a 2-day in-person architecture design for consumer lending, underwriting, and collections with Ernst & Young as co-delivery partner. Followed by $52.3M Credit Memo rapid prototyping — one of the strongest partner co-delivery examples.
View details →Agent Boss Program
ASEAN = Customer Zero for Enterprise Agentic AI
Created and led the Agent Boss program — 4 cohorts, 70+ participants, 15-17 agents built, 2 in production. Presented to Deb Cupp (CRO), Pam Maynard (Chief Strategy Officer), and Sandeep Bhanot (CVP AIDE). Executive endorsement for global replication.
View details →Maybank Compliance AI Transformation
Multi-Phase AML & Name Screening Journey
Architected multi-phase compliance AI across Transaction Monitoring, Name Screening, and AML Narrative Copilot. Designed architecture spanning Fabric + OneLake, vector stores, and secure Copilot/Agent boundary. Projected ~30% review time reduction and $70K+/year productivity gains.
View details →SCB/SCBX Agentic AI Journey
Thailand's Largest Bank — Full Lifecycle Delivery
As Lead Architect, designed and delivered the full lifecycle from discovery through production-ready prototypes across Marketing, Finance, Corporate Banking, and Agentic Ops. Influenced ~4,000 M365 Copilot licenses.
View details →Regional Expansion — Malaysia, Philippines, Indonesia
Travelling Hub Weeks & New Market Penetration
Led multi-day Travelling Hub weeks across Malaysia (Sep, Jan), Philippines (Nov), Indonesia (Oct), and Thailand (Oct). Expanded Hub reach into energy (TNB), education (NP), cybersecurity (Ensign), and capital markets (Eastspring).
View details →Innovation Unplugged & Thought Leadership
Reusable IP, Demo Videos, and Global Recognition
Hosted the flagship ASEAN Innovation Unplugged event. Created 3 Poddster demo videos. Published open-source Copilot Studio × Avatar repo. Hub 5-Min Demo ranked top 6 of 76 globally. Created the Innovation Hub ASEAN GitHub organization.
View details →Where I'm Going
I want to be a highly technical leader who marries business and technical depth with strong C-suite relationships. My next chapter is about scaling impact through people — not just through individual delivery.
Click any stage to see details.
Other paths I'm considering →
Principal SE Hub
Deep IC with broader strategic influence
OCTO PM / Architect
Shape Microsoft AI product direction globally
AI GBB
Global black belt specialization in Agentic AI
How Can You Help?
Select the option that best describes your role. I've prepared specific, actionable follow-ups you can take to help accelerate my path — and ways we can create mutual value.