Singtel AI Transformation
AI28 / AIDA — Flagship Revenue-Realization Account
$297M
Pipeline Influenced
$260K
ACR Landed
+400%
Azure ACR Growth
~900
Copilot Seats
172+
AI Use Cases
12
Engagements
The Story
Singtel was the anchor account and deepest customer journey in FY26. As Lead TA and Customer Journey Owner, I architected the AI28 transformation across Finance, Network (MAE), Enterprise Sales, HR, Security, and NCS.
The journey began with a $104M AIDA Workshop in July 2025, where I defined 6-7 AI28 'value pools' and designed a unified UDP + Fabric + Databricks + Copilot Studio blueprint with security-first agent governance.
Key wins included the Finance Townhall (100 attendees, CFO sponsorship secured), the MAE Network Townhall (200+ staff, 7 man-hours saved per CAB window), and the AI Academy envisioning ($181.5M pipeline — the single largest individual engagement of the year).
The CFO shared Copilot success with CEO, leading to the mandate for 'AI for Everyone'. M365 Copilot expanded to ~900 seats with 100% Finance penetration. Hub work directly converted to funded EDE services. Published Hub Customer Story.
Key Workstreams
AI28 Architecture Design ($104M) — 6-7 value pools defined
Finance AI FOCUS Sessions — CFO sponsorship secured
MAE Network Transformation — 7 man-hrs/CAB saved, $260K ACR landed
Enterprise Lead Management — $5M pipeline, AI-powered proposal generation
AI Academy Envisioning — $181.5M pipeline, 'AI for Everyone' mandate
TrustBridge / Secure AI — DSPM for AI, agent isolation & monitoring
Artifacts
Singtel Network AI28 Transformation
PowerPoint — Architecture & Value Pools
Singtel ADS Brief
Word — Agentic AI Reference Architecture
Singtel ADS Debrief
Word — Post-Workshop Architecture Decisions
Singtel AI Transformation with Microsoft (Jul 2025)
PDF — End-to-End Agentic Enterprise Architecture
STSG Fin AI Use Cases Wave 1
PowerPoint — Contract Deviation, Vendor Assessment
Singtel MAE Townhall (Sep 2025)
PowerPoint — End-to-End AI Change Operations
Singtel Network Townhall
PowerPoint — CAB Automation & AI Change Mgmt
Singtel Hub Customer Story
PowerPoint — AI28 Success Narrative
Singtel AI Academy Joint Perspective
PowerPoint — M365 Copilot AI Journey
Agentic AI Architecture Design (SharePoint Folder)
Folder — Working Docs